Why Drive failed.
Drive is Fox's latest attempt at creating something new and interesting. Unfortunately, like many of Fox's projects, this one is being canceled before it's had a chance to catch on. I have to imagine that in order for a show to be canned in 3 weeks of airing, that the ratings must have been pretty horrific.
I wish I could defend the show, I love Nathan Fillion but I really don't have anything good to say. The show was average at best. Here are the reason why I personally think it failed.
The Plot was unexciting: A 32 million dollar winner take all illegal cross country road race? Fantastic! Except, the first two episodes had barely anything illegal in it. They were speeding, that's about it. What was the audience suppose to care about? The rules of the game within the story were so broken and vague that it was hard to follow, let alone cheer for someone to win.
Too many uninteresting characters: There were about 6 different plot lines for 6 different pairs of drivers. They were all characters that I couldn't get attached to. They were also all introduced at the same time with the same amount of effort. It's hard to convince an audience to choose someone to side with in a "winner take all race" when there are six equal contenders that you may want to win the race.
Too many ugly characters: If you're going to have a pair of racers where it's a father and his daughter, please make the daughter as hot as possible. I think Heroes is really setting the standard on hot teenage girl main characters. Please try to keep up. Besides that point, there are almost no hot girls at all. As superficial as this sounds, it's pretty safe to say that both male and female viewers want to see hot girls (hello Grey's Anatomy?), and it's pretty safe to say this show was made for men.
In hindsight: The rules of the game should have been explained in the first 20 minutes. It was too mysterious, too vague and hard to get attached to a show where you have no idea why people are doing stuff.
Only one character (or pair of characters) should have been introduced per episode. It's very easy to show the other characters without the focus being on them. I tip my hat to Lost and Heroes for being shows that do a fantastic job handling a large number of characters.
And lastly, give the audience a reason to tune in the following week. If you end an episode giving people a feeling like they can miss a couple episodes and not care, then they probably won't.
I'm sad that a series about cars and driving is gone.
I wish I could defend the show, I love Nathan Fillion but I really don't have anything good to say. The show was average at best. Here are the reason why I personally think it failed.
The Plot was unexciting: A 32 million dollar winner take all illegal cross country road race? Fantastic! Except, the first two episodes had barely anything illegal in it. They were speeding, that's about it. What was the audience suppose to care about? The rules of the game within the story were so broken and vague that it was hard to follow, let alone cheer for someone to win.
Too many uninteresting characters: There were about 6 different plot lines for 6 different pairs of drivers. They were all characters that I couldn't get attached to. They were also all introduced at the same time with the same amount of effort. It's hard to convince an audience to choose someone to side with in a "winner take all race" when there are six equal contenders that you may want to win the race.
Too many ugly characters: If you're going to have a pair of racers where it's a father and his daughter, please make the daughter as hot as possible. I think Heroes is really setting the standard on hot teenage girl main characters. Please try to keep up. Besides that point, there are almost no hot girls at all. As superficial as this sounds, it's pretty safe to say that both male and female viewers want to see hot girls (hello Grey's Anatomy?), and it's pretty safe to say this show was made for men.
In hindsight: The rules of the game should have been explained in the first 20 minutes. It was too mysterious, too vague and hard to get attached to a show where you have no idea why people are doing stuff.
Only one character (or pair of characters) should have been introduced per episode. It's very easy to show the other characters without the focus being on them. I tip my hat to Lost and Heroes for being shows that do a fantastic job handling a large number of characters.
And lastly, give the audience a reason to tune in the following week. If you end an episode giving people a feeling like they can miss a couple episodes and not care, then they probably won't.
I'm sad that a series about cars and driving is gone.

