A giant pat on the back
It was announced on Monday that Yahoo! would by the remaining 80% of RightMedia for $680 Million. This is great news for RightMedia and legitimizes everything I've help the company do in the last year (yesterday was my one year mark).
The most annoying thing people have said to me on hearing the news is that Yahoo is trying to catch up to Google. As Lex Luther would say, "WRONG!".
Yahoo! believed in an exchange far longer than Google has. They invested 20% into RightMedia back in October of last year. So really, Google is reacting to Yahoo!. Did Google's purchase help speed things along for a total RM buyout? Sure.
Of course, this might be the ramblings of an employee on the Yahoo! side of the battle, but RightMedia is already doing what DoubleClick is hoping to do. Yahoo! is way ahead of Google in being a part of an Exchange. But then again, I don't know what Google's plans are.
Plus, it's not long before their nickname is officially Double-Goo. What? I think it works.
The most annoying thing people have said to me on hearing the news is that Yahoo is trying to catch up to Google. As Lex Luther would say, "WRONG!".
Yahoo! believed in an exchange far longer than Google has. They invested 20% into RightMedia back in October of last year. So really, Google is reacting to Yahoo!. Did Google's purchase help speed things along for a total RM buyout? Sure.
Of course, this might be the ramblings of an employee on the Yahoo! side of the battle, but RightMedia is already doing what DoubleClick is hoping to do. Yahoo! is way ahead of Google in being a part of an Exchange. But then again, I don't know what Google's plans are.
Plus, it's not long before their nickname is officially Double-Goo. What? I think it works.
posted by Allen M @ 5/02/2007 02:36:00 PM
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