The Next Evolution of Media

One of the subjects that I would base my master's thesis research on would be blogs. I'm fasinated at the idea of what blogs would mean in terms of media and advertising. Apparently i'm not the only one, Rupert Murdoch would agree.

Creating a website to suppliment a tv show isn't a new concept. May movies now just set up myspace accounts instead of building their own site. Other sites like ilovebees.com created sites that drove up hype for certain products.

The newest mix into this is from Heroes, where a character in the story now has his own blog on which he posts supplimental storyline goodies. Watch the show, read his blog daily, get a little dose of Heroes every day. (kudos to BT for link)

One simple RSS feed click and you know have Heroes as part of your daily routine. Not only that, advertisments are integrated into his story. In one entry, he talks about the great gas mileage on his Nissan Versa. Next to that post, you see a small advertisement from Nissan about the Versa.

Blogs are what we do daily anyway. We read about what some person watched or tried or ate or drank or used and we do a little research ourselves. We get a window into their lives, take on their recommendations, and wait for the next post.

Hiro may be fake, but this is the next step in the entertainment industry.

Bring on a supplimentary storyline that fans can read, perhaps intergrate some inside comments from the blog into the actual show as a reward for readers, get a mass audience and push products, drive up hype, and create a user experience that combines tv and blogging into one super entity.

Blogevision?

You heard it here first.